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Defining
your strategy
In a competitive environment, defining a strategy that differentiates your brand will ensure the success and sustainability of your business.
MonDéfilé can accompany you throughout your thinking process and provide tools to optimise your approach to the market.
Our service offering
Competitive benchmarking
Analysis of existing players in the market
Evaluation of differentiating criteria
Brand positioning in your segment of the market
Brand strategy
Definition of your brand’s identity and values
Identification of target client profile
Definition of the product offering
Offer structuring
Drafting a plan for your collection
Setting up a commercial agenda
Planning a collection schedule
Price positioning
Determining the level of your market regarding price and quality
Analysis of the competitors’ price positioning
Calculating optimal prices and margins
Business plan
Creation of a business plan matrix
Generation and analysis of key financial data
Analysis of funding requirements
Distribution partners
Evaluation of potential partners
Targeted presentation and solicitation
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Describe your project and receive a business proposal within 24 hours
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